LUVS TAKE A STAND CONTEST
OFFICIAL RULES
NO PURCHASE NECESSARY

1.     HERE’S HOW IT WORKS: This contest presents the opportunity for consumers to take a stand for a cause that they believe in. Entrants must create a personalized sign that includes an original slogan of 90 characters or less in support of their favorite charity or organization. All submitted signs for each entry period will be posted at www.luvs.com and will then be voted on by consumers to determine the winning sign for each entry period. See Rules #3 and #4 for entry instructions and deadlines.

2.     ELIGIBILITY: Contest is open only to residents of the 50 United States and the District of Columbia who are 18 years of age or older at time of entry. Employees of Procter & Gamble, its affiliates, subsidiaries, advertising and promotion agencies and their immediate family members and/or those living in the same household of each are not eligible to win. All federal, state and local laws and regulations apply. Void where prohibited by law.

3.     HERE’S HOW TO ENTER:
Beginning at 9:00 AM ET on 6/24/08, visit www.luvs.com and follow the on-screen instructions to submit your sign and complete the registration form to enter the contest. Entries must be in English. Your submitted sign must be created in accordance with the requirements posted on the website and may only include designs and artwork provided on the site. E-mail submissions will not be accepted. Submissions must be received during the Entry Period(s) indicated in the chart below to be eligible for that entry period. Limit of one entry per e-mail address per entry period. If more than one entry per e-mail address per entry period is received, only the first such entry received will be eligible. Any submissions from one entry period will not be rolled over to subsequent periods. Submissions must be received by 11:59:59 PM ET on the applicable Entry Period end date to be eligible for that voting period.

4.     ENTRY REQUIREMENTS:
Your entry slogan may reference any charity or organization. However, if the charity or organization is not designated as 501(c) by the United States Internal Revenue, that charity or organization will be responsible for any applicable taxes. ALL ENTRIES MUST BE YOUR OWN ORIGINAL UNPUBLISHED WORK THAT HAS NOT WON A PRIZE OR AWARD AND CANNOT CONTAIN, INCORPORATE OR REFERENCE ANYTHING THAT IS OWNED BY ANY THIRD PARTY OR ENTITY OR WOULD REQUIRE THE CONSENT OF ANY THIRD PARTY OR ENTITY IN ANY JURISDICTION. The submission must only refer to one charity or organization. Your sign design must not include any commercial/corporate advertising (including but not limited to corporate logos, brand names, slogans, political, personal and religious statements) as determined by Sponsor, in its sole discretion. Sponsor has the right to remove entries from the website at their discretion.

Submissions must not contain defamatory words/statements (including words or symbols that are widely considered offensive to individuals of a certain race, ethnicity, religion, sexual orientation, or socioeconomic group); they must not include threats to any person, place, business, or group; they must not disparage persons or organizations associated with the Sponsor; they must not invade privacy or other rights of any person, firm, entity, and they must not in any other way contain material that is unlawful, in violation of or contrary to all applicable federal, state, or local laws and regulations the laws or regulations in any state where video is created. The submission cannot contain or display any commercial/corporate advertising (including but not limited to corporate logos, brand names, trademarks, slogans, political, personal and religious statements) as determined by Sponsor, in its sole discretion. Submissions must not contain material that promotes bigotry, racism, hatred or harm against any group or individual or promotes discrimination based on race, sex, religion, nationality, disability, sexual orientation or age. Submissions may not contain material that is inappropriate, indecent (including but not limited to nudity or pornography, profane, obscene, hateful, tortuous, slanderous or libelous) and may not in any way reference persons or organizations without their written permission. The submission must not contain material that violates or infringes another’s rights, including but not limited to privacy, publicity or intellectual property rights, or that constitutes copyright infringement. Sponsor/judges reserve the right in their sole discretion to disqualify any entry that, in their sole opinion, refers, depicts or in any way reflects negatively upon the Sponsor, the Contest or any other person or entity, or does not comply with these requirements or these Official Rules. Submissions must be suitable for presentation in a public forum, in sole determination of judges and/or Sponsor.

5.     GRAND PRIZE WINNER DETERMINATION/ONLINE VOTING:
Beginning 12:01 AM ET on 8/1/08, all eligible entries will be posted online at luvs.com. Website visitors will be given the opportunity to vote for their favorite entry to determine the monthly Grand Prize winner as outlined in the chart in Rule #3. Limit one vote per submission per e-mail address per day. If more than one vote per submission per e-mail address is received per day, only the first such vote received will be eligible. In the event of a tie for the monthly Grand Prize winner, tie breaker will be broken by Sponsor who will judge the entries based on Originality & Creativity (50%) and Appropriateness to Theme (50%). Winners will be notified by phone/standard mail.

6.     PRIZES & APPROXIMATE RETAIL VALUES (“ARV”): 8 Prizes, with a total approximate retail value of $8,000 will be awarded as follows: (8) Grand Prizes (one winner per entry period) – Sponsor will award a check for $1,000 on behalf of the entrant to his/her specified charity or organization. Entrant will not receive any prize and will not be responsible for any associated taxes. Other restrictions may apply. Prizes consist only of those items specifically listed as part of the prize. Limit one Grand prize per person.

 7.    GENERAL RULES: Entrant who submitted the potential winning sign (or parent/legal guardian if entrant is deemed a minor in his/her state of residence) will be required to complete an Affidavit of Eligibility certifying that the entry they submitted is their own original work and that they hold all rights to the entry, that the entry has not been previously published, has not won a previous prize or award and that they have followed the Official Rules of the Contest. Additionally, entrant (or parent/legal guardian if entrant is deemed a minor in his/her state of residence) will be required to complete a Release of Liability, Prize Acceptance Form and, if legally permissible, a Publicity Release. All documents must be completed and returned within 7 days of attempted delivery of same. Noncompliance within this time period or return of any winning notification as undeliverable will result in disqualification and an alternate entrant and winning sign will be selected. Sponsor/judges reserve the right in their sole discretion to disqualify any entry that, in their sole opinion, refers, depicts or in any way reflects negatively upon the Sponsor, the Contest or any other person or entity, or does not comply with these requirements or these Official Rules. All material submitted becomes the sole property of the Sponsor and will not be returned. Sponsor/judges reserve the right to reproduce the submissions in full or edit and enhance the submissions at its discretion. Sponsor is authorized to use submissions as it sees fit, including usage in advertising. No substitution or transfer of prize by winner permitted. Sponsor reserves the right to substitute prize or any portion thereof of equal or greater value. Any applicable federal, state and local taxes on prize are the sole responsibility of the check recipient. By accepting prize notification, entrant (or parent/legal guardian if winner is deemed a minor in his/her state of residence) agree to hold Sponsor, its respective directors, officers, employees and assigns, harmless against any and all claims and liability arising out of use of prize. Entrant (or parent/legal guardian if entrant is deemed a minor in his/her state of residence) assume all liability for any injury or damage caused, or claimed to be caused, by participation in this promotion or use or redemption of any prize/notification. Acceptance of prize notification constitutes permission to the Sponsor and its agencies to use entrant’s name and/or likeness for purposes of advertising and trade without further compensation, unless prohibited by law. Entrants (or parent/legal guardian if entrant is deemed a minor in his/her state of residence) agree to release, discharge and hold harmless Sponsor, its respective directors, officers, employees and assigns, harmless from and against any and all liability and damages. By participating in this promotion, entrants (or parent/legal guardian if entrant is deemed a minor in his/her state of residence) agree to be bound by the Official Rules and the decisions of the judges which are final. In the event there is a discrepancy or inconsistency between disclosures or other statements contained in any promotional materials and the terms and conditions of the Official Rules, the Official Rules shall prevail, govern and control. Sponsor is not responsible for any typographical or other error in the printing, the offering or the announcement of the prizes or in the administration of the promotion. In no event will more than the stated number of prizes be awarded.

8.    WINNERS: For the names of the winners, available after 9/15/08, visit luvs.com.
 
9.    SPONSOR: The Procter & Gamble Distributing Company, One P&G Plaza, Cincinnati, OH 45202.

NOTICE TO ONLINE ENTRANTS: ANY ATTEMPT BY AN INDIVIDUAL TO DELIBERATELY DAMAGE ANY WEB SITE OR UNDERMINE THE LEGITIMATE OPERATION OF THIS PROMOTION IS A VIOLATION OF CRIMINAL AND CIVIL LAWS, AND SHOULD SUCH AN ATTEMPT BE MADE, SPONSOR RESERVES THE RIGHT TO SEEK DAMAGES FROM ANY SUCH INDIVIDUAL TO THE FULLEST EXTENT PERMITTED BY LAW. Not responsible for faulty, incorrect or mistranscribed phone/e-mail transmissions, incorrect announcements of any kind, technical hardware or software failures of any kind including any injury or damage to any person's computer related to or resulting from participating in or experiencing any materials in connection with the promotion, lost or unavailable network connections, or failed, incomplete, garbled or delayed computer transmission that may limit a user's ability to participate in the promotion. Sponsor assumes no responsibility for undeliverable e-mails resulting from any form of active or passive e-mail filtering by a user's Internet service provider and/or e-mail client or for insufficient space in user's e-mail account to receive e-mail. Sponsor reserves the right to cancel or modify the promotion if fraud, misconduct or technical failures destroy the integrity of the program; or if a computer virus, bug, or other technical problem corrupts the administration, security, or proper administration of the program as determined by Sponsor/judging agency/administrator, in their sole discretion. If technical malfunctions or suspect voting/irregularities corrupt the voting process, Sponsor reserves the right, in its sole discretion, to award prizes based solely on non-suspect votes. Any damage made to the Web Site will be the responsibility of the authorized e-mail account holder of the e-mail address submitted at the time of entry. Proof of submitting entries/votes will not be deemed to be proof of receipt by Sponsor. Any use of robotic, automatic, programmed or the like methods of participation/voting will void all such submissions/votes by such methods. Sponsor reserves the right to freeze or close an account or to prohibit the participation/voting of an individual/account holder if fraud or tampering is suspected or if the individual/account holder fails to comply with any requirement of participation as stated herein or with any provision in these Official Rules.