SFX: Accordion, muffled noises

VO: FIRST KID

SFX: Clinking dishes

Mom: Oh hey. Up here.

VO: SECOND KID

VO: By their second kid, every mom is an expert—and more likely to choose Luvs.

SFX: Music

Waiter: Yeah, Uh…

SUPER: Vs. 1st time moms, P&G calculation based on Nielsen Data.

VO: After thousands of diaper changes, they know what works.

SUPER: Size 4. Locks in wetness better than Huggies^® Snug & Dry after a typical loading, three minute time lapse and 30-second application of .55 psi of pressure.

VO: Luvs lock away wetness better than Huggies, for a fraction of the cost.

VO: Live, Learn, & Get Luvs

SUPER: facebook.com/luvsdiapers